Popygum is a women’s ready-to-wear store, especially aimed at a younger crowd. The well-assembled and appealing shop windows let you guess the very colorful and cozy space you will find inside the doors, where you will feel free to calmly analyze the various pieces on display. The collections available to customers are different and of high quality, but not very expensive. The motto of the store goes, by the way, to demonstrate to people that dressing well does not spend much, but rather to choose pieces with good taste, which value the strengths of each.

Ozon presents itself as a space specializing in women’s fashion for an upper-middle-class audience. In its catalog it bets on differentiated and comfortable pieces, produced with high quality fabrics and with the purpose of marking its own style.
Not being influenced by established fashions or blindly aligning with the imposed trends, Ozon bets on a personalized and differentiated design in relation to the clothing market.
Above all, this brand aims to highlight the feminine individuality through the dresses, pants, jackets and accessories that it sells.