Open since November 3rd, 1973, Novo’s has been a reference for almost 50 years in the Porto fashion scene. Mr. Henrique Vidal, the owner, has combined his passion for fashion and textile knowledge with personalised and specialised service, to provide differentiated fashion to his clients, whether they are long-time clients or new customers. He started by selling jeans, but soon evolved into knitwear, diversifying his offer so that all customers can find the different piece they are looking for. The symbol of the shop is the two dragons, closely linked to the city of Porto, and its motto is “Do not buy, come to Novo’s”.

In this establishment with Fred Perry branded clothing you can find antique pearls, i.e. pieces from old collections at special prices. Fred Perry owes his name to his founder, an English tennis player who won Wimbledon three times. In addition to his sporting gifts, he became known for his sense of style, which led him to design the first polo shirt of the brand. The iconic double-edged polo shirt with a discontinuous dot caused the brand to migrate from sportswear to casual wear. After having inspired a generation of tennis players, the polo shirt with the laurel wreath inspired a generation of rebels linked to cinema, music and other sports. That is the spirit you can find in Fred Perry Discount Store.

Lojas Ribeiro has been active in the traditional retail trade since 1956 in Porto. For over 60 years, they have been offering their customers high quality products for men’s and women’s underwear as well as baby and children’s articles. You will find all kinds of underwear, robes, socks, pajamas and more at this establishment. Lojas Ribeiro makes a point of ensuring that the products available are of the highest quality. This high quality is coupled with a personalized service and attentive to the needs of each client, the result of many years of experience in the sector.