The concept stems from a desire to create something original and timeless outside the trend circuit. Dressing in a creative way defying the imagination in a too homogeneous world was what stimulated the start of this project in 2006 in Porto, 2010 in Lisbon and 2012 in the Algarve. The collections feature unique and exclusive pieces in Portugal from designers from around the world, from countries as diverse as Japan, Denmark, Turkey or South Korea. From a perspective, not only of a store, but also of a space for promotion. of new creators the has established partnerships with design education institutes and the Portuguese industry.

Founded in 1936, Casa Botónia is an emblematic haberdashery whose main attraction is its buttons. In fact, here you will find all sorts of buttons of various colors and materials, from the simplest to the most precious, most of which are imported from France and Italy. We highlight the mother-of-pearl buttons, one of the strengths of Botonia. The huge variety of buttons that can be found here attract from amateur couturiers to renowned designers, who find raw material for their collections here. Its unique and genuine ambience, with its button-lined walls and jewelery, is more than enough to warrant a visit to this historic shop.