Founded in 1994 by Manuela Medeiros, Parfois is a Portuguese brand that specializes in the production of fashion accessories geared towards women and with a focus on making fashion accessible. The brand started in Porto and currently there are over 900 stores of this brand in over 65 countries. The brand also operates through an online store.
Among the products available in this store, you can find jewelery, belts, shoes, sunglasses, bags and hats, among others. We also sell apparel such as dresses, jackets and trousers.
Parfois, through products that meet the needs of its target audience, has become a reference company in the area.

Those who walk this pedestrian street remember to see this store there forever. It is a family business, object of much dedication and focused on personalized and specialized service. This shop sells women’s clothing for all tastes, here with old collections from the parent store, from brands like Missoni, Red Valentino, Moschino, Kenzo, Iceberg, Twin Set, Intropia – Hoss, Liu JO, Patrizia Pepe, Pennyblack, CafeNoir, BluGirl, Eduard Achour, Anonyme, Smashed Lemon, among others. In 2014, they decided to differentiate themselves from the other ready-to-wear and created their own brand, Hilla, which provides a casual-chic line according to seasonal trends.

Initially constituted in 2016, on the other side of the Douro River, with the intention of offering its customers the latest international trends when it comes to Haute Couture fabrics. The demand becomes frequent and the offer in the centre of Porto is scarce. In this sense, it opens its first space in this location, in 2021, presenting a wide range of all kinds of fabrics, keeping Haute Couture as its main commercial purpose. They are also specialists in ceremonial and bridal fabrics, focusing on an offer of sustainable fabrics, cottons and haberdashery products. Their main mission is to bring together, in a single space, emotions and decisions that will last over time.